Small Business Brand Identity + Content Creation

Career Coach Nicole

Career Coach Nicole LLC is a small business that provides career coaching and resources to women. Spoiler alert: I own this business! Visit the biz here.

Because this is my business, I’ve created everything from the ground up, from brand identity to social media strategy to copy writing to content creation to event marketing. My goal in my business is to ensure that my media is light, accessible, and has a tone of cheekiness in its professionalism. Below is a snapshot of some projects that I’ve worked on as part of this business.

Tools used:

  • Canva (for graphic design)

  • Squarespace (for graphic design)

  • Copy writing

  • Brand design

  • Social media (Instagram, TikTok)

  • Later (for social media management)

  • Eventbrite (for event marketing)

  • CapCut (for TikTok videos)

Brand Identity

When creating this brand, it was important to me that it feel light, empowering, feminine, and energizing to my audience. Because of this, I focused on using a warm, lightly saturated palette and thin typefaces for the visual elements. The mission and vision were created by focusing on what I wanted to do both in the near term with my business (help women 1:1 with their big career questions) and long-term (create a network of women who are empowered in their careers).

 
 

Instagram Content Creation

Source content: https://www.instagram.com/careercoachnicole/

TikTok Content

Source content: https://www.tiktok.com/@careercoachnicole


Event Marketing

Below are graphics and a landing page on Eventbrite that I created to promote a virtual workshop. Although Eventbrite is not the only platform I used to market this event, I wanted to include one example of how these materials plugged into a platform to promote.